Congratulations to Canva on their #CanvaCreate event this week where they unveiled 10 exciting new software features. If you aren’t familiar with Canva yet, this is the little company that could. 10 years ago, a few young Australians started with a goal of building a graphic design platform that was affordable and could be used by anyone. Despite initial difficulty finding financial investors, they launched their company in 2013 and now have over 100 million active users. Look no further for a case study in disruptive technology!
This design software is very intuitive if you are a beginner, but if you invest the time to learn the more complex aspects of the software you can create some impressive projects. The price is unbeatable: $150 CDN gives you full access to the software itself and millions of stock photos (also video, graphics, audio etc). If you can’t afford the price, there is a free version. Even better, this is a company with a soul. They offer their pro package to non-profits for free. They are committed to climate change; their business strategy includes tree-planting and carbon-neutral operations. They even have beehives on their roof. They are also committed to inclusivity and diversity, and champion artists from underrepresented communities around the world. Impressive.
You must be thinking that I get a commission for every new Canva user, but no. I recommend Canva to my clients just because it is so useful and such great value. It won’t replace the Adobe products (yet), but if you want to add professional polish to your posters, bring workshop invitations to the next level, or design high-quality social media content, you will really enjoy this product. If you need help determining whether it’s for you, or want support setting it up, just give me a shout.
Montrose Street Media 