If you are feeling a little adrift in the world of social media, rest assured that this is very normal! It is complicated and ever-changing, and truly mastering social media takes a real investment of your time. One thing that will definitely help you is having a rock-solid social media strategy in hand. Let me help you determine your best path forward. Here is what we’ll do together:
- We’ll start by understanding the objectives of your business or your project, and how you want social media to fit into that plan.
- If you have existing social media accounts, I’ll do an audit of them to see what is working well, and where there are opportunities for improvement.
- We’ll analyze your target market to see how you can best engage with them.
- We’ll look at your competitors on social media to see if there are any lessons we can borrow.
- I’ll give you some solid recommendations about the kind of content you should be creating.
- I’ll confirm what social media channels will work best for you and your audience.
- I’ll recommend posting frequency and times.
- I’ll show you where you should be listening for information about your brand.
- We can settle on some performance indicators to measure your success.
- And finally, I’ll help you set up a schedule of work to keep yourself on track.
With evidence-informed recommendations you’ll be all set to step up your social media game, and ensure the best return on the time you invest in it.
Montrose Street Media 